All about Contextual Backlinks

If you are an aspiring content writer and want your audience to connect with you more often. You must focus on creating quality blogs that can hook your readers.


If you are new to content writing or blogging, you might have heard about Backlinks. These are the links that you get from other sites. Some sites are authoritative, while others are not.


Let’s first understand what contextual backlinks are:

Backlinks are those links you receive from other sites and attach your web page to their blogs.

Contextual Backlinks are links attached to specific text and redirect users to a relevant page that explains the hyperlinked text.

For example:


Contextual Backlinks Example

When you internally link a specific line of your content to another blog that explains more about it is an example of contextual link building. In short, when the hyperlinked article is relevant to the text is a contextual backlink. 

Here the text does not have any keywords; instead, it redirects users to its source page. Now, it only turns to the relevant blog/article, and no linking is done considering the SERP ranking.

Here, there are two possibilities:


  1. You give contextual backlinks to others, or

  2. Other sites can give your platform contextual backlinks.


Importance Of Contextual Backlinks


Contextual Link Building is essential for bloggers and any content writing/ digital marketing agency. It gives them these benefits:


1. Improves CTRs and reduce Bounce Rates


When you post quality content on your site or content posting platforms like Medium, users tend to engage more with it. So, if you have lower traffic, contextual backlinks have the potential to improve CTRs and reduce Bounce Rates.


2. Builds Trust


Internal links only on Keywords are beneficial for improving SERP ranking. But, it irritates users because they don’t get relevant information, and they ultimately bounce back from your site. That is how contextual links help build trust among the audience.


3. Improves Domain & Page Authority


There are two concepts that are interconnected to each other. “Quality Backlinks Analysis” & “User Time Spent”. When you get quality backlinks and users spend more time on your blog (due to its quality). DA & PA improves!


4. Website Gain More Traffic


It is common to say that the above practices improve website traffic. When quality sites give you backlinks or you give contextual links to other platforms. The website traffic of both platforms connects with both sites. Ultimately, you get boosted web traffic.


Contextual Link Building Strategies


The importance of high-quality SEO backlinks is helpful in gaining contextual links. These are some practical strategies to gain the benefits:


1. Identify Relevant Sites


Getting contextual backlinks is challenging, so you need to connect personally with the sites working in the same industry. Your niche must be similar to get quality traffic on your site.


2. Broken Link Building Strategy


Inform other site owners about their broken links and offer them alternate pages. It makes their site have an instant solution, and in return, they might give your quality backlinks.


3. Guest Blogging


Guest posting is the best technique to gain quality backlinks. However, guest posting is a long time process that requires continuous effort.


4. Write Quality Content

Last but not the least, writing quality content is a must for gaining contextual links & audience traffic. Other platforms are only interested in your site when you write to solve and not to rank only.


Wrapping Up


We know that getting links is challenging and big companies are not interested in your website to give you a quality backlink. But following these strategies for at least a year or two can do wonders for your business.


If you require any help with website crawling, indexing, backlinks, you can connect with us. Because writing a copy that solves is more important than a copy with no valuable post.

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